Press Release

Pacific Life Selects Insurance Technologies to Help Drive Variable & Fixed Annuity Sales.

October 27, 2010
Colorado Springs, CO

COLORADO SPRINGS, CO (October 27, 2010) – Insurance Technologies LLC, the premier provider of illustration and point-of-sale software for the financial services and brokerage industries, announces that Pacific Life Insurance Company's Retirement Solutions Division has selected ForeSight™ to support their annuity sales. This strategic decision will allow Pacific Life to provide comprehensive annuity illustration capabilities to their distribution channels.

Pacific Life conducted a thorough vendor software evaluation earlier this year and selected ForeSight to support their 2010/2011 annuity product expansion strategy. ForeSight is the most widely used Point-of-Sale software in the insurance marketplace. It offers an intuitive user interface, comprehensive sales strategies, and the ability to illustrate a wide array of product types and riders. ForeSight also supports product cloning and inforce re-proposals, all on a superior technology platform. In addition to Pacific Life's strong variable annuity line up they will also be releasing new fixed and SPIA products on their ForeSight platform.

"Pacific Life recognized ForeSight's strength in the market, Insurance Technologies' broad experience and delivery record with other leading manufacturers and the ForeSight solution fit extremely well with their long term technology direction", said David Fenimore, Executive Vice President, "Insurance Technologies is thrilled to add such a prestigious customer to our ForeSight family".

"The selection of Insurance Technologies' ForeSight product will enable us to execute our product expansion strategy in the retirement income market," said Christine Tucker, Vice President, Marketing. "This new state-of-the-art illustration platform will be fully integrated into our award winning website and create a quality user experience for the advisor community. Insurance Technologies has clearly demonstrated their technology leadership and we are looking forward to their ongoing support as we expand our distribution and look for new ways to deliver solutions in a real-time environment".

Financial advisors who are interested in learning more about Pacific Life's new annuity illustration platform for fixed and variable annuity product solutions should contact their Pacific Life consultative wholesaler at 800-722-2333.

About Insurance Technologies (www.insurancetechnologies.com)
Based in Colorado Springs, Colorado, Insurance Technologies LLC offers point-of-sale illustration software to the insurance and financial services industries. Insurance Technologies award-winning product, ForeSight™, supports all product types, including Life, Annuities, Critical Illness, DI, and LTC – all on a single mobile platform. VisibleChoice® is a multi-carrier annuity sales platform designed to compare and illustrate multiple annuity products and features. Our latest innovation, FireLight®, provides an easy to deploy, low cost point electronic fulfillment solution for Life, Annuities, Critical Illness, DI and LTC product lines. Together, Insurance Technologies' product suite improves point-of-sale effectiveness and helps close and process sales more quickly.

About Pacific Life Insurance Company (www.pacificlife.com)
Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients.<sup>1

1</sup>Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of April 2010 is compiled by Pacific Life using the 2010 FORTUNE 500® list.

You should carefully consider a variable annuity's risks, charges, limitations, and expenses, as well as the risks, charges, expenses, and investment objectives of the underlying investment options. This and other information about Pacific Life are provided in the product and underlying fund prospectuses. These prospectuses are available from your registered representative or by calling (800) 722-2333. Read them carefully before investing.

Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Product and rider guarantees are backed by the financial strength and claims-paying ability of the issuing company and do not protect the value of the variable investment options.

Variable annuities are distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company (Newport Beach, CA), and are available through licensed third-party broker/dealers.