The logotype is a customized type face which incorporates the rounded edges of the three interwined squares which represent the core foundations of the Insurance Technologies brand; orange representing customer service, blue representing engineering, and green representing success.
Complete Brand Suite:
- Logo Design
- Brand Guidelines
- PPT templates
- Custom icon set
- Brochure templates
- Booth displays
- Motion videos
- Websites
Full design stack brand refresh including website design and development with Pardot/Salesforce integration, updated logo, brand guidelines, supporting corporate, training, marketing and sales assets were completed. The FireLight and ForeSight product logos were also updated to compliment the new Insurance Technologies corporate brand refresh.
SEO Optimization: garnered search results for term 'Insurance Technologies' as there were multiple companies named Insurance Technologies which used their business name (,Corp, etc) instead of general term. Secured first page for industry/product specific search terms like Life Insurance Illustration Software, etc.